008: Dr. Taylor Clark – Patient Acquisition Through Innovation and Adaptation
Welcome to another episode of The Dentalpreneur Podcast. On today’s show we are talking about a very important topic: New Patient Acquisition. This show will help open your eyes to a new technique in getting new patients through the door.
Joining us to share his wisdom in this area is Dr. Taylor Clark. Today Dr. Clark and Dr. Costes talk about how Dr. Clark got started in his very successful career and his innovative way of acquiring new patients.
All of that and more on today’s episode of The Dentalpreneur.
More About This Show:
Dr. Taylor Clark graduated dental school in 2002, and his amazing story started during the beginning of his junior year. Dr. Clark started to get severe rashes and blisters on his hands when wearing gloves. At first his instructors thought it was the powder in the latex gloves so they had him try non-powdered latex gloves. When his rash came back the next day they tried vinyl gloves. His tactile sense was compromised and his rash still never went away. Finally Dr. Clark tried nitril gloves, which helped for a couple weeks and then the rash returned.
Dr. Clark then decided to seek the help of a dermatologist. Since his hands were only getting worse and the loans were still piling up, Dr. Clark was getting nervous about his ability to practice dentistry. The dermatologist told Dr. Clark that he had a severe case of dermatitis. Dr. Clark was then prescribed a strong dose of steroid cream with a warning to use it sparingly. Immunity would come from over use of the steroid cream. Dr. Clark would have to use more to get the same relief and it would start to thin his skin.
In 2004/2005 Dr. Clark had so many blisters on his hands he could barely make it through a work week. With the stress of his fourth child, student and practice loans, and the purchase of their new house, Dr. Clark knew he could not quit practicing. He knew one night while rocking his baby, his hands hurting so bad he couldn’t sleep, that his way of making a living had to change.
In this episode you’ll hear:
- How Dr. Clark is able to continue to double his income while only working three half days a week
- How to acquire new patients while keeping the moral of the staff up
- About Dr. Clarks book: Beating All Odds, Discover Exactly How You Can Succeed In Life and Work
Dr. Clark talks about how he firmly believes in systems to keep his over head low. His systems allow him to work Tuesdays, Wednesdays, and Thursdays, from 7:30am to 1:00pm. Dr. Clark also credits his dental assisting school for helping him generate income without him even being there.
Dr. Clark then goes into his unique way of obtaining new patients. Dr. Clark actually gives away a 2013 Mustang convertible in a raffle to his patients. The patients obtain the raffle tickets by referring new patients to Dr. Clark’s practice. The length of the raffle is between 12 to 18 months. The first referral gets the patient 3 tickets in the raffle. The second referral gets the patient 4 tickets, and three plus get the patient 5 tickets for each referral after.
Dr. Clark states that after purchasing the car for $15,500.00 and dividing that up between 18 months, it is the best ROI he has had. Not only are Dr. Clarks new patients through the roof but since they are internal referrals the patients are spending more than his external referrals would. Dr. Clark has gotten so busy he has had to hire a third associate and pick up hours until the associate starts this summer.
About Dr. Clarks Book:
The inspiration for Dr. Clark’s book happened when the economy started to crash in 2008 and 2009. Dr. Clark said he could see his patients come in with terrified looks on their faces only wanting to do nuts and bolts dentistry.
In Dr. Clark’s book Beating All Odds, Discover Exactly How You Can Succeed In Life and Work, he explains how your future can be bright. Dr. Clark emphasizes how you can be, do and have all you want in life. Dr. Clark’s book is 300 pages with 30 chapters and indorsed and reviewed by many famous names.
Special thanks to Dr. Taylor Clark for his sharing his strategies and story on today’s show, and thanks to you for joining us as well. See you next time on The Dentalpreneur podcast.
- JetLab jetlabservices.com
- Clark’s cell phone (208) 353-5301
- Email Dr. Clark at firstname.lastname@example.org
- Website: beatingallodds.com
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