009: Dr. Leonard Tau – How to Get Online Reviews for Your Practice
Joining us to share his wisdom in this area is Dr. Leonard Tau. Today Dr. Tau and Dr. Costes talk about how Dr. Tau has grown his practice using his knowledge about online branding and reviews to be a very successful practice.
All of that and more on today’s episode of The Dentalpreneur.
More About This Show:
Dr. Leonard Tau graduated from Tuft’s University in 1999 and purchased his first fee-for-service practice in 2007. Dr. Tau credits online reviews for his rapid practice growth. In addition to running a thriving dental practice, Leonard runs an online reputation management firm.
In this episode you’ll hear:
- How bad reviews are not necessarily “bad”
- Why you need to be careful when picking a reputation management company
- That 87% of people read online reviews before picking a dentist, doctor or restaurant
- Why it is so important to get reviews from multiple sites
- How to get your patients to leave reviews
Dr. Tau started focusing on online reviews back in 2010. He said he used to use Demand Force to get those reviews, which is a good source. The problem was they do not post to Google or other major search engines. Dr. Tau now helps other dentists enhance their reviews and presence online. Dr. Tau states that the best way to get reviews from your patients is to treat them with respect, and try not to depute over money since that’s where most of the negative reviews come from.
Dr. Tau states that bad reviews do not necessarily hurt your practice as long as you have enough good reviews to wash them out. Dr. Tau has had multiple patients tell him that bad reviews help make the practice look real. If there are not at least a couple bad reviews it looks like the reviews on your practice were fabricated.
Dr. Tau then explains the best way of receiving reviews for your practice. He says that you need to make it possible for the patient to leave a review while they are still in the chair. Many patients when leaving offices are asked to leave reviews, but the fact is life gets in the way. Many patients will forget and the review will never get posted. If the patient is able to leave a review online in the office, that office doubles their chances of getting those critical reviews. Dr. Tau and his company have a very specific and successful way of getting those reviews for the office.
Dr. Tau cautions listeners to be careful when working with Reputation management companies. There are a lot of companies who will get reviews illegally which then will hurt your practice if reprimanded by Google. There are also companies that will fabricate reviews to peak your interest. Dr. Tau also states that there are many reputable companies as well, just make sure to do your research.
Special thanks to Dr. Leonard Tau for sharing his strategies and story on today’s show, and thanks to you for joining us as well. See you next time on The Dentalpreneur podcast.
- JetLab jetlabservices.com
- Email Dr. Tau at firstname.lastname@example.org
- Website: isocialreviews.com
- Website: birdeye.com
- Call Dr.Tau at 215-292-2100
- Subscribe to The Dentalpreneur Podcast
- Write a Review on iTunes