065: Lauren Edvalson – SEO & PPC – How To Not Get Ripped Off
Welcome to another episode of The Dentalpreneur Podcast. Joining us today is Lauren Edvalson.
Lauren is a digital marketing expert and founder of Edvalson Marketing. As an authority in SEM, SEO and WordPress design, Lauren focuses on creating an online presence for businesses and has proven that her reputation marketing strategies are enormously successful.
Lauren and I discuss the most critical information that should be included in a monthly SEO/SEM report to ascertain if your marketing and placement campaign are successful. She explains how to call track and determine if leads are converting. We also discuss how to manage your online reputation by soliciting five star reviews from your patients. Lauren describes what your online marketing campaign should be comprised of for the best results and what your SEO marketing company should be doing for you.
All of that and more on today’s episode of The Dentalpreneur.
In this episode you’ll hear:
- How to avoid overpaying for reputation marketing
- What your SEO company should NOT be doing
- How determine your pay-per-click budget
- Why your advertising should have a strong focus on SEO/SEM
- How reviews affect your SEO and online reputation
- Why tracking your ROI for internet marketing is important
Special thanks to Lauren Edvalson for speaking with me on today’s show. Thanks to you for joining us on another episode of the Dentalpreneur podcast.
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