True Dental Success Institute

Archive for March 2013


2 Minute Video – You gotta watch this!

Dear Doctor,

Here’s a quick 2-minute video that can change everything about your dental practice and your life…for the better!

Has practicing dentistry become drudgery for you?

Is your practice underperforming and unprofitable?

Are you frustrated and unfulfilled with your career?

If you answered “YES!” to any of the questions above, you owe it to yourself to click the link below.
You’ll be so glad that you did!

 click here to learn more about the Dental Success Summit Event Package

To Your Success,
Mark Costes, DDS




BIG News…and an Invitation

Dear Doctor,

If you missed the sold-out Dental Success Summit last month, you missed an unforgettable two days of patient acquiring, business boosting, lifestyle enhancing and mindset elevating information.

Since the Summit, our office has been flooded with requests to purchase the event footage.

GOOD NEWS…

Just today, my team of video editors delivered the finished event DVDs. We’ve combined the videos with all of the teaching materials that were provided to the attendees and have assembled an easy to follow package.

click here to get your copy of the Dental Success Summit 2013 Event Package

***As a free BONUS, 

each person that purchases the Summit Event Package will be granted admission to a one day small group training session with me, on Thursday April 18, 2013 at the Ritz-Carlton Hotel in Phoenix, AZ.

This training will be unlike anything that you’ve ever experienced before. We will work
individually with each practice owner to address the most pressing challenges in their practice.

There will be absolutely no fluff or theory during this special one day event… just laser-focused planning and strategizing to create your best year yet.

We will dive deep into the specifics of how to integrate predictable systems of patient
acquisition, internal marketing, patient retention, overhead control and effective delegation in your office.

Each practice owner will leave this session with a blueprint containing specific implementable action items designed to take their practices to the next level and get them positioned as the leader in their market.

click here to get your copy of the Dental Success Summit 2013 Event Package

If you’re finally ready to put a solid, workable plan together to become the dominant player in your market, then order your event package today.

Action takers rule the world!

Look forward to seeing you at the Ritz in Phoenix!

All the Best,
Mark Costes, DDS

P.S.  If you’d like to learn more about the venue, the Summit Event Package or the one day training at the Ritz-Carlton, simply reply to this email with any questions or call my assistant, Ashlee Evans at (928)-910-3599




The “Big 3” Habits of Millionaire Dentists

Dear Doctor,

Last week, I hosted the Dental Success Summit 2013 in beautiful Scottsdale, AZ.

All I can say is WOW!!!

I was amazed and humbled at the talent and enthusiasm of the doctors and their teams that showed up for the event. It was a very special group of people…

Dentists and their teams traveled from all over the United States and Canada… and for two days the energy in the room was electric!

Dental Success Summit 2013 Attendees

Dental Success Summit 2013 Attendees – Click for the bigger picture.

We covered all of the systems that I have designed and implemented into my businesses that have allowed me to grow from one struggling dental office to a collection of six massively successful dental practices as well as 74 dental assisting schools throughout the United States.

There was however, one dominant theme that we kept returning to… the habits that separate the “Elite” dental practice owner from the masses in the profession.

It’s tough to boil an 18 hour seminar into a few lines in an email, but the “Big 3” were as follows:

  • Strategic Positioning – By positioning yourself as a leader in your community, as a trusted authority and as a doctor that connects a deeper level with patients, you can literally eliminate all of your competition because you have effectively turned yourself into a category of one.
  • Implementation- The biggest challenge facing practioners today is not the lack of information necessary for growing your practice, but rather the lack of implementation of the systems that will help them to become the undisputed leader in their market. By remaining focused, collaborating with success-minded dentists and surrounding themselves with people that possess an abundance rather than a scarcity mindset, success and implementation is inevitable!
  • Delegation- I currently run two dental practices, a dental assistant school, a national company with 74 locations, a dental business coaching and consulting company, I am a full time practicing dentist and on top of it all, I have a wife and three sons under the age of nine.  None of this would be possible if I had not mastered the art of delegation.  You MUST determine the tasks that are creating the most value in your life and delegate out EVERYTHING else. If you focus on minutia every day, you’ll lose sight of the big picture and never reach your full potential. Relinquishing control over the small stuff is a skill that every peak performer must master.

By focusing on the “Big 3,” I believe that any dentist, in any market can experience monumental growth in their market.

If you are currently frustrated by the performance of your dental practice or are just looking for that edge that will propel you to the leadership position in your market, please don’t hesitate to give me a call… I’m here to help.

All the best,

Mark Costes, DDS
Founder, The Dental Success Institute
Dental Success Institute