True Dental Success Institute

Archive for June 2013

[Video] My Most Effective Marketing Piece Ever

Dear Doctor,

In this short video, I lay out the EXACT marketing piece that has literally been responsible for attracting THOUSANDS of new patients to my six offices over the past decade.

This is my free gift to you… no strings attached.


Click here to watch the video.

All the Best,

Mark Costes, DDS
Founder, Dental Success Institute
Author, Pillars of Dental Success

P.S. If you’d like to learn more about our coaching, events,  practice building products or wish to schedule a complimentary  phone consultation, simply email or contact Ashlee at (888) 293-7436.
Dental Success Institute

[VIDEO] Feel Like a Monkey in a Cage?

Dear Doctor,

As a full time practicing dentist as well as a dental business coach, I am intimately aware of the challenges and frustrations that general dentists face within their practices on a daily basis.

As I built my six practices, the same themes resurfaced over and over again.

Although you may feel as though your situation is unique, it probably isn’t. Now that I’ve had the privilege of being an advisor to hundreds of dentists, I can honestly tell you that the challenges that we, as a profession face, are very similar from practice to practice.

In this short video, I address why I believe so many dentists struggle to maintain and grow their practices in today’s ultra-competitive environment.

If this video resonates with you, stay tuned… future videos will offer concrete solutions to building an elite dental practice in any market, at any stage of your career.

All the best,
Mark Costes, DDS
Founder, Dental Success Institute
Author, Pillars of Dental Success

P.S. If you’d like to learn more about our coaching programs or would like to schedule a complimentary phone consultation simply reply to this email or contact Ashlee Evans at (888)293-7436.
Dental Success Institute

Scary Numbers You Should Know

Dear Doctor,

There is a really interesting article that came out in October 2011 issue of DentalTown magazine.  Let me share some of these statistics with you… they affect all of us within the dental profession.

Total number of General Dentists (as of 2010):  150,043

Total number of Dental Specialists (as of 2010): 37,241

Total number of Dental Schools in the U.S.( as of 2010): 61

Total number of Dental School Applicants per year (as of 2008): 12,178

Total number of Dental School Graduates per year (as of 2008): 4,796

I have a close friend who is on the admissions committee of one of the dental schools here in Arizona. According to him, we should expect to see new dental schools opening in the states of California, Missouri, and Florida within the next couple of years.  So expect the total number of schools to go up to 64.

Let’s analyze these statistics for a moment. Each year almost 5,000 new dentists hit the streets looking for work. The retirement age for dentists has steadily been creeping up because so many have lost huge chunks of their retirement savings and equity in their homes over the past few years. Dentists attempting to sell their practices in order to use the proceeds to retire have found that lending restrictions have made it very difficult for buyers to get financed.

More dental schools, more applicants, more graduates, less retirees, it all adds up to each of us getting a little smaller slice of the pie.

It’s time to start thinking of ways to differentiate yourself from the other dentists within your area. It’s time to change your paradigm of income generation. It’s time to hedge against the impending flood of new dentists into your community.

Opening your own in office dental assisting school will give you the extra income that will allow you to step away from the chair more often while allowing you to dramatically increase cash flow and aggressively save for retirement.

You owe it to yourself to give this a second look.

Mark Costes, DDS

P.S. If you are interested in learning more about opening your own In-Office Dental Assisting School, simply email with your name and practice address and our team will check your territory’s availability. Or you can call our curriculum coordinator, Ashlee at (888) 293-7436.