True Dental Success Institute

Archive for January 2014


Don’t Miss This…

If you wait for tomorrow, it’s going to be too late to take advantage of the huge discount on the Dental Success Summit ‘14 registration.

This is your final reminder that the price of registration goes up January 31 at midnight PST.

If you’re waiting for the right time… this is it. And at the current price, you’ll be seeing some of the profession’s most sought after speakers, at a sweet seaside resort while getting a ton of C.E. for just $18 per unit!

And if you want this to be the year that you create massive shift in your dental practice,  then you’ve got to stop procrastinating and join the elite group of success minded dentists at the premiere event for growing your dental business.

Click here to Save Big and Register for DSS14

Click the video below to catch some of the highlights from last year’s Summit:

Look forward to seeing you in sunny San Diego!!

All the best,
Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. Reading this post script won’t get you more quality new patients or expose you to the most cutting edge practice building strategies… but coming here will 🙂

 




Is your Hygiene Dept Pulling It’s Weight?

A common theme that I see over and over again in stagnant and struggling practices is an under performing hygiene department.

It’s even common for exceptionally profitable dental practices to have hygiene departments that are actually losing money.

For most dental offices, making a few small adjustments in scheduling, treatment planning, and communication can dramatically increase the practice’s profitability and patient retention.

But where do you start?

I recently had the pleasure of interviewing one of our profession’s most dynamic and successful hygiene department coaches, Heidi Arndt, RDH.

Heidi is the real deal and her resume is impressive. At one point in her career she was in charge of over 1,000 hygienists in a group practice consisting of hundreds of locations as well as working at the Mayo clinic.

She now dedicates her life to helping private practice owners to experience explosive growth in their hygiene departments.

Heidi is also part of our awesome line-up of speakers featured at this year’s Dental Success Summit scheduled for March 14-15th in San Diego.

As a reminder, the preferred pricing discount expires on February 1st so don’t miss your chance to register before the price goes up!

Click here to learn more about DSS14

Get ready to take some notes because Heidi throws out some great nuggets in this interview!

Enjoy!

All the best,
Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




[Video] How to Systematically get Lost Patients Back

In this week’s episode of Weekly Dental Wisdom, you’ll witness an open panel discussion about how to create a predictable system of patient reactivation in your practice.

Contrary to popular belief, most patients who are overdue for their recall appointments or have been gone for over a year haven’t moved, haven’t died and aren’t mad at you or your office.

All that these patients need is a tiny nudge, a gentle reminder that they’re overdue and they’ll be right back in your office ready to move forward with their treatment plans.

Putting a system in place that invites these patients back will decrease your reliance on external marketing and will add a significant pop to your bottom line.

**** Reminder**** The deadline for preferred pricing for the Dental Success Summit expires on February 1st… if you’d like to satisfy your C.E. requirements while you watching some of our professions top speakers LIVE at a beautiful seaside resort in San Diego, make sure to register before the price goes up!

Click here to register for DSS14

Enjoy the video!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




Olympic Lessons

As far back as I can remember, I’ve been fascinated by the Olympics.

Every four years I park myself in front of the television to watch young athletes who have dedicated their entire lives to compete at the highest level in relatively obscure sports.

Not professional athletes… amateurs who have sacrificed everything for the love of competition and the unlikely chance of realizing the Olympic dream.

These athletes often leave me awestruck with their feats of superhuman strength and dexterity.

Their journeys are a testament to human resilience and potential.

One of the most inspiring stories of triumph that I’ve ever heard is that of four-time Olympian Ruben Gonzales.

I’m proud to announce that Ruben will be joining us at this year’s Dental Success Summit scheduled for March 14-15th in San Diego.

His energy is contagious and hearing his story in person will leave you convinced that absolutely anything is possible with the right plan, hard work, and perseverance.

If you’d like to satisfy your C.E. requirements while getting inspired by some of the world’s most accomplished and sought after speakers, click below for more details…

Click here to register for DSS 2014

Last year’s event sold out at $997 per attendee. For a limited time you can grab a ticket for 70% off. But, make sure you register before February 1st to take advantage of this preferred pricing.

Look forward to seeing you there!

All the best,

All the best,
Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




[Video] Lifetime Value of a Dental Patient

In this week’s episode of Weekly Dental Wisdom, we discuss the lifecycle of a dental patient and how mastering each stage can create exponential growth within your dental practice.

Within this short video, I reference page 61 of my book, Pillars of Dental Success, which contains my formula for the Lifetime Value of a Dental Patient. If you haven’t gotten a copy of my book yet, just click below for a free copy. (Both digital and physical copies are completely free although there is a nominal charge for shipping and handling for a physical copy.)

Click Here for a FREE copy of Pillars of Dental Success

Enjoy the book and the video!

All the best,
Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. Time is running out for the preferred pricing on the Dental Success Summit 2014 (March 14-15, 2014.) Don’t miss this opportunity to catch the best speakers in the dental profession in a beautiful seaside setting. DSI is an approved continuing education provider for the AGD, so come and satisfy your C.E. requirements in paradise!

Click Here to learn more about DSS’14




[Video] Champagne Glass Effect in your Practice

Weekly Dental Wisdom Episode #1

In this clip, shot at a recent mastermind event in Las Vegas, I cover a phenomenon called the “Champagne Glass Effect,” which you can use it to increase your profitability while decreasing the overhead, stress and chaos within your dental practice.

Enjoy!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. If you haven’t already done so, make sure you check out the amazing lineup of world class speakers set to take the stage at this year’s Dental Success Summit in San Diego (March 14-15, 2014.) There’s still time to register at a steep discount… get your C.E. at a gorgeous seaside resort and watch the best of the profession share their strategies for dental practice success. This is not one to miss!!

Click Here to learn more about the DSS14




Dental Success Summit ’14 and Hygiene Department Performance

In early December, Heidi Arndt was asked to present at an intimate event in Las Vegas. I hosted this event, called the Elite Practice Mastermind.

The doctors in attendance truly exemplified the “Elite” of the dental profession. Over a two day period, the group analyzed and dissected their dental practices. They then strategized ways to increase their production and profitability while decreasing the stress and time spent in the office. Members of the group worked together to overcome the challenges that other members of the group brought to the table. It was refreshing to host this dental event that wasn’t dominated by outdated, impractical fluff and sales pitches…just sound, implementable business and life lessons.

To listen to my interview with Heidi about Hygiene Department Performance, click below

We are excited to announce that Heidi will be taking the stage again at another one of my events. She will be speaking at the Dental Success Summit 2014 which takes place in San Diego, CA on March 14-15th.

This event is literally packed with some of the best dental speakers in our profession.

Click Here to learn more about the Dental Success Summit 2014

Since the Dental Success Institute is an approved AGD/PACE Continuing Education provider, you can satisfy your C.E. requirements at a beautiful seaside resort while watching some of dentistry’s brightest stars… it’s an unbelievable value.

Click Here to register for the Dental Success Summit 2014

Hope to see you there!
Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success