True Dental Success Institute

Archive for March 2014


[Video] Patient Acquisition the Right Way

In episode 6 of Weekly Dental Wisdom, I’ll discuss the difference between branded and unbranded ads and how to use them to fill your practice with your ideal dental patients.

If you follow the herd when designing your external marketing plan, you’ll be wasting valuable time and money.

Simply taking the time to get a clear mental picture of your Avatar, or ideal patient, creating a message with them in mind, and tracking the results of your campaign, will give you a distinct edge over the vast majority of others in your market.

Enjoy the video!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. If you’d like to get on the phone with me for a free 20 minute practice analysis simply reply to this email and someone from our team will get it scheduled!




Top 3 Habits of Elite Practices

First off, things were a tad bit crazy for us here at the Dental Success Institute after we hosted our annual Dental Success Summit in March 2014.

Wow, what a great event!  I was absolutely floored by the content that the speakers shared with our audience that represented over sixteen states and Canada. It was an amazing experience and I want to personally thank my team for putting on another stellar production, the speakers for rocking their presentations and each and every one of you in attendance. The weather was perfect, the energy was high and a great and informative session was had by ALL!

We’ve been floored by the overwhelmingly positive feedback that we’ve received from the attendees  and I wanted to share with you the biggest practice building strategies and take away lessons that the attendees were presented during the sixteen hour event… so click here to read about the strategies

As always, thank you for supporting this awesome community!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success