True Dental Success Institute

Archive for August 2014


Decrease Stress and Increase Productivity through Strategic Delegation

As dentists, we often feel the crushing pressure of providing impeccable clinical care to our patients while simultaneously juggling all of the tasks necessary to run an effective and profitable business.

This feeling of being spread far too thin is the number one complaint of the hundreds of dentists that I coach and consult with on a yearly basis.

In this quick video shot at a recent group training session held in Las Vegas, I explain the most efficient and cost effective way to get the things done that we know we need to do, but simply haven’t had time to execute.

Click above to watch video

Enjoy the video and have a spectacular week!

Committed to your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




[Video] How to Build Fame, Trust and Respect in your local community

You can become a celebrity in your local market.

It’s true. But whether or not achieving a level of fame is something that interests you, along with that notoriety comes the trust and respect that you can leverage to help more people in your community, increase the profitability of your dental practice and create the lifestyle of your dreams.

If you have a systematic way of giving back to your community, you’ll start attracting higher value patients who will refer their friends and family to you before they even meet you. It’s the ultimate win-win scenario.

Enjoy the video and have a great week!

Committed to your success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




7 Second Case Acceptance [VIDEO]

What if you could master a set of skills that would help you to immediately become more trustworthy, attractive and charismatic to your patients and anyone else that you encounter?

In this quick video filmed at our most recent Mastermind meeting, I discuss the “Power 7,” a specific set of action steps that you can practice in the first seven seconds of meeting someone that will help you to improve your treatment plan acceptance and the way that you are perceived by anyone you meet.

Click above to watch the video.

Have a great week!

Committed to Your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




TV worth watching (tonight)

For those of you who have followed my videos, blog posts or live events for any length of time, you know that I’m big on looking to other industries outside of the traditional health care model for ideas and inspiration on how to increase the effectiveness, efficiency, “customer” experience and profitability of our dental practices.

For that reason, I’m constantly surrounding myself with coaches, mentors and friends who run successful businesses inside and outside of dentistry and I apply what’s working for them in my practices and in the practices of my coaching clients.

One of my close friends and mentors, Bedros Keuilian has revolutionized the fitness industry and helps personal trainers and gym owners to bring their businesses to the next level. (Bedros was one of my featured speakers at the Dental Success Summit 2013.)

Because of his expertise, Bedros was hand picked to be the production consultant on a new reality show, Gym Rescue. His primary role is to be behind the scenes navigating the show as it relates to business.

Of course there are plenty of other people on set with the primary mission of stirring up drama… It is reality TV after all!

The show will feature UFC champions Randy Couture and Frank Shamrock, and as with any good reality show, pressure will mount and tempers will flare… You know the formula 🙂

Gym Rescue airs tonight at 10:00 Eastern/ 9:00 Central on Spike TV, so pull up a chair, look beyond the orchestrated drama, and find some lessons that you can use in your dental practice.

Have a great week!

To your success,

Committed to Your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success