True Dental Success Institute

Archive for October 2014


Doc, You Inspire Me…

When I was sixteen years old I collided face first into the left field fence during my very first varsity baseball game. The accident left me with a fractured upper jaw, a mangled face and palate, avulsed tooth number eight, and badly broken teeth from six to eleven.

The road to repairing my jaw face and teeth was tedious and excruciating but left me with a deep respect and admiration for the dental profession. In a word, I was inspired by the team of dentists and dental specialists that restored my smile.

That single day changed the entire course of my life… and it was the first day in my journey into the profession of dentistry.

I know that you don’t hear it often enough, but what you do every day in your dental practice is amazing…

Successfully balancing a home life, the complexities of patient care and the management of business is more than the majority of the world can pull off.

You’ve defied the odds by obtaining an education more advanced than 95 percent of the world’s population.

What you are capable of achieving is absolutely limitless.

Of course, you’ll have those days where it seems that nothing goes right…

And the forces of the Universe are conspiring to keep you down…

BUT you’re the kind of person who has the character to overcome adversity and the tenacity to persist- regardless of the challenge.

Each day, no matter how tired or discouraged you happen to be, you put a smile on your face and greet each and every patient like an old friend. You consistently hone your skills, expand your suite of services and stay abreast of all of the new science and technology that supports our profession. And you do all of this because you truly desire to help others and to make a difference in your community and the world.

Take a moment to look at your patients and how you’ve helped them grow in confidence and how you’ve helped them to live healthier lives.

Your physical reach may be local, but the ripple effect that you create transcends the community that you serve because each day, the people that you help go out into the world healthier, happier and more confident. That my friend, is a true gift.

YOU have the ability to create the business, income, freedom, lifestyle and security that you deserve.

On March 20-21, 2015, I will be assembling some of the best and brightest speakers of our profession for two powerful days of collaboration and learning. Each of the members of our panel have committed to hold nothing back… and to share only their best strategies and secrets.

As a member of this community, I’d like to invite you to take advantage of our “Super- Early Bird,” pricing of $700 off of the normal ticket price. For an extremely limited time, our ticket price will be $297 for doctors and $197 for non-dentist team members.

This event sold-out last year so don’t delay, reserve your spot today!

The Dental Success Summit 2015 is the opportunity to collaborate with the leaders of our profession… together we CAN make a REAL difference 🙂

Click Here to Register for DSS15

 

Committed to your success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




Reboot your Practice

Do you ever feel like you, your team and your practice is stale and flat?

If you’re in need of a new and fresh way to view how your practice is currently structured, check out this quick video…

Have a fantastic week and enjoy the video!

Committed to your success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P. S. If you’d like to talk about strategies for taking your practice to the next level, let’s chat! To schedule a call with me, or email with your name and contact information and someone from our team will get it set up immediately.




Corporate Dentistry Taking Over?

One of the most common questions that I get asked by dentists from all over the world is, “How do I compete with corporate dentistry?”

It’s a fair question, and one that we’ve all had to ponder in recent years.

As you know, many corporate chains are held by a collection of owners (usually not dentists), and are often backed by large investors and private equity.

These corporate chains have different philosophies of expansion; some acquire existing offices and others open scratch practices.

They derive their profit by employing tight financial controls while leveraging relationships with labs, supply houses and dental insurance companies. They advertise low introductory offers and accept nearly all insurance plans, including HMO’s.

Their employee dentists typically get compensated with a percentage (less than 30%) of the decreased fee schedules of the insurance plans that the practice accepts.

This high volume model leads to associate dentists that burn out and turn over quickly.

There is also often a revolving door of patients at corporate dental practices due to the “assembly line” atmosphere and lack of continuity of care.

Click Above to Watch Video

So back to the original question… “How do I compete with corporate dentistry?”

My answer… be everything they are not.

Provide the highest quality patient care that a corporate practice could never accomplish under their high volume conditions.

Provide a patient experience that highlights personalized attention and consistency that is impossible when there is no continuity of care.

Get to know your patients and recognize the milestones in their lives.

Create a written protocol for every “touch point” during the patient experience.

Get involved in the community to the extent that you become a local celebrity.

Create a culture in your office that stands for empathy, compassion and open communication.

Become the antithesis of the corporate model and your practice will thrive.

Enjoy the video and have a fantastic week!

 

Committed to your success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

 

P. S. If you’d like to talk about strategies for taking your practice to the next level, let’s chat! To schedule a call with me, or email with your name and contact information and someone from our team will get it set up immediately.