True Dental Success Institute

Archive for January 2015


Inside the Relentless Dentist

I recently had the privilege of being featured on one of my favorite podcasts, The Relentless Dentist with Dr. David Maloley.

David is a true trailblazer and he is on a mission to interview and reveal the secrets of some of the most influential people in the dental profession. He has a natural conversational style and his shows are packed with actionable content.

If you’re looking for a quick and entertaining way to learn from the leaders of our profession, I strongly suggest becoming a listener…

Click above to listen to part one or
click here to listen to the Podcast on iTunes.

In part one of the four part Practice Growth series, Dr. Dave and I discuss patient acquisition and external marketing.  In this episode you’ll learn:

  • The biggest mistake dentists make with paid advertising
  • How to select the most effective external marketing channel for your practice
  • The elements of an effective external marketing campaign
  • How to become a local celebrity while building your practice and giving back to your community

Make sure you listen all the way to the end… there’s a special offer just for listeners of the podcast.

Enjoy the show!

Click here to listen to other programs on the The Relentless Dentist or subscribe.

Committed to your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

PACE Program Provider




Speed and Effectiveness without the Chaos

The early part of my career was spent in chaos, frustration and inefficiency.

It wasn’t because I was a bad dentist or because I had a bad team surrounding me. I simply didn’t have the right systems in place to maximize my effectiveness and to get the most out of my team.

In this video, I’ll show you how I integrated a back office protocol sheet that drastically improved the accuracy and efficiency of my back office assistants. I’ll discuss:

  • How to decrease chaos in the back office no matter how many people work in your office
  • How a complete novice can learn to accurately set up a room for any procedure in minutes
  • How to ensure that every tray and bur block is correct 100% of the time
  • The fastest way to spot repeat offenders and how to correct their errors

*** Don’t forget that our preferred pricing for the Dental Success Summit 2015 which is scheduled for March 20-21, 2015 in Scottsdale, AZ. From now until February 1, 2015, you can register for just $497 for doctors and $197 for all support staff. 14 C.E. credits, some of the best speakers in our profession and I’ll even buy you breakfast and lunch on both days… we’d love to see you there!

Click here to register for DSS15

Enjoy the video!

Committed to your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. If you’re ready to make 2015 your best year yet, simply email to request a complimentary 2015 strategy session. During this session, we’ll set your benchmarks and create a tangible plan to get there.

PACE Program Provider

 




Handling Terrible Timing from the Hygiene Dept.

Have you ever been wrist deep in a complex procedure that requires 100% of your focus and clinical skill when out of nowhere, someone from the hygiene department storms into your treatment room and says, “Hygiene check in room six?”

These distracting and frustrating momentum killers happen all day long in dental practices all over the world.

In this video, I’ll discuss the simple and low-tech systems that my practices have used to overcome this common problem.

As a special thank you for watching the video, I’d like to extend an invitation to attend our annual Dental Success Summit 2015.

This event will feature some of our profession’s best speakers in beautiful Scottsdale, AZ on March 20-21, 2015.

14 C.E. credits, some of the best speakers in our profession and I’ll even buy you breakfast and lunch on both days… we’d love to see you there!

Click here to register for DSS15

Enjoy the video!

Committed to your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

PACE Program Provider