Dentists often ask for my help in setting up their external marketing promotions and campaigns in an effort to increase new patient flow into their offices.
Before I address their primary question, I always begin the conversation by asking about their office protocol for reactivation, recall and referral generation.
I commonly see doctors who are willing to dump thousands of dollars into elaborate and expensive external campaigns before they even have a firm grasp on leveraging their most valuable asset- their existing patent base.
In this video, I discuss:
The simple three step system for reactivating patients who have been gone for 12-24 months
The main reason why patients leave your practice in the first place
The subtle language and low barrier offer that will get your procrastinating patients to take action
Challenge #2 in my series of practice building challenges that I’m extending to YOU:)
**** Don’t Forget, there are only a few days left to take advantage of our 50% off Summit Registration pricing. Join us for excellent speakers, beautiful weather and 14 C.E. units… this event is sure to sell out so make sure that you reserve a spot before it’s too late!
I recently received an email from Cynthia, a dental office manager from Cincinnati, OH.
She wrote, ” If you were to pick the number one low cost strategy for practice growth, what would it be?”
In this quick video, I’ll discuss:
Why dentistry is so much like the weight loss industry
The powerful practice building strategy that all dentists have heard about but so few put into practice
My first of several challenges that will create a significant benefit for your practice in as little as five minutes per day
As a reminder, there are only a few days left to take advantage of our 50% off Summit Registration pricing. Join us for excellent speakers, beautiful weather and 14 C.E. units. This event is sure to sell out so make sure that you reserve a spot before it’s too late!
Vilfredo Pareto (1848-1923) was an Italian economist that was responsible for discovering a phenomenon that is now commonly known as the “80/20 Rule.”
Pareto observed that 80 percent of the land in Italy during his lifetime was owned by only 20 percent of the population. He also noticed that 80 percent of the peas in his garden were produced by only 20 percent of the pods. His research concluded that in economics, biology and business 80 percent of the results are come from just 20 percent of the causes.
So what the heck does this have to do with your dentistry and your practice?
In this video, I’ll discuss:
How to determine the top 20% of your patient base
The life cycle of the dental patient
The true potential lifetime value of a dental patient
The best way to get your patients to stay for a lifetime
Click above to watch video
As a reminder, there are only a few seats left for the Dental Success Summit 2015. If you’d like to register at a 50% discount, make sure to register today because the event is sure to sell out!
Come out to Scottsdale and join us for two days of some of our profession’s top speakers, beautiful weather and 14 CE credits; I’ll even buy you breakfast and lunch on both days!
We hope to see you in Scottsdale!!
All the best,
Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success
P.S. If you like a free downloadable copy of my book, Pillars of Dental Success, simply reply to this email and we’ll send you a link today. If you’d like a physical copy of the book, it’s available on Amazon.com.