True Dental Success Institute

Archive for February 2015


Leverage your Practice’s Most Valuable Asset

Dentists often ask for my help in setting up their external marketing promotions and campaigns in an effort to increase new patient flow into their offices.

Before I address their primary question, I always begin the conversation by asking about their office protocol for reactivation, recall and referral generation.

I commonly see doctors who are willing to dump thousands of dollars into elaborate and expensive external campaigns before they even have a firm grasp on leveraging their most valuable asset- their existing patent base.

In this video, I discuss:

  • The simple three step system for reactivating patients who have been gone for 12-24 months
  • The main reason why patients leave your practice in the first place
  • The subtle language and low barrier offer that will get your procrastinating patients to take action
  • Challenge #2 in my series of practice building challenges that I’m extending to YOU:)

**** Don’t Forget, there are only a few days left to take advantage of our 50% off Summit Registration pricing.  Join us for excellent speakers, beautiful weather and 14 C.E. units… this event is sure to sell out so make sure that you reserve a spot before it’s too late!

Click here to register for DSS15

Let me know how you’re doing with Challenge #1 and when you’ll start implementing Challenge #2…I’d love to hear your feedback!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

PACE Program Provider




I’m Issuing YOU a Challenge

I recently received an email from Cynthia, a dental office manager from Cincinnati, OH.

She wrote, ” If you were to pick the number one low cost strategy for practice growth, what would it be?”

In this quick video, I’ll discuss:

  • Why dentistry is so much like the weight loss industry
  • The powerful practice building strategy  that all dentists have heard about but so few put into practice
  • My first of several challenges that will create a significant benefit for your practice in as little as five minutes per day

As a reminder, there are only a few days left to take advantage of our 50% off Summit Registration pricing.  Join us for excellent speakers, beautiful weather and 14 C.E. units. This event is sure to sell out so make sure that you reserve a spot before it’s too late!

Click here to register for DSS15

Enjoy the video!

Committed to Your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

PACE Program Provider




Which Patients Generate 80% of Your Revenue?

Vilfredo Pareto (1848-1923) was an Italian economist that was responsible for discovering a phenomenon that is now commonly known as the “80/20 Rule.”

Pareto observed that 80 percent of the land in Italy during his lifetime was owned by only 20 percent of the population. He also noticed that 80 percent of the peas in his garden were produced by only 20 percent of the pods. His research concluded that in economics, biology and business 80 percent of the results are come from just 20 percent of the causes.

So what the heck does this have to do with your dentistry and your practice?

In this video, I’ll discuss:

  • How to determine the top 20% of your patient base
  • The life cycle of the dental patient
  • The true potential lifetime value of a dental patient
  • The best way to get your patients to stay for a lifetime

Click above to watch video

As a reminder, there are only a few seats left for the Dental Success Summit 2015. If you’d like to register at a 50% discount, make sure to register today because the event is sure to sell out!

Click here to register for DSS15

Come out to Scottsdale and join us for two days of some of our profession’s top speakers, beautiful weather and 14 CE credits; I’ll even buy you breakfast and lunch on both days!

We hope to see you in Scottsdale!!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. If you like a free downloadable copy of my book, Pillars of Dental Success, simply reply to this email and we’ll send you a link today. If you’d like a physical copy of the book, it’s available on Amazon.com.

PACE Program Provider




Get ’em In, Keep ’em for Life

In part 2 of the Relentless Dentist practice growth series, Dr. David Maloley and I discuss the nuances to getting and retaining new patients.

In this episode we cover:

  • The low-tech, low cost method to pre-frame trust before a patient even steps foot in your office
  • How to utilize the F.O.R.M. rule to build instant rapport
  • The recognition “hack” that will separate you and your practice from anyone else in your patient’s lives
  • The inexpensive and easy to implement system to ensuring that your team is handling incoming calls and new patients correctly

***As a reminder, there are still a few spots available for our 50% off preferred pricing for the annual Dental Success Summit 2015 scheduled for March 20-21st in Scottsdale, AZ.

Make sure you check out the venue, the itinerary, and the world-class speakers line-up.

Click here for Summit Information

Enjoy the episode and make sure you listen all the way to the end (there’s a special surprise for listeners of the podcast!)

Committed to your Success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

PACE Program Provider