True Dental Success Institute

Archive for April 2016


058: Dr. Jason Campbell – Revolutionize Your Practice With Complex Care

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Dr. Jason Campbell Welcome to another episode of The Dentalpreneur Podcast. Joining me in Dental Success Institute headquarters today is Dr. Jason Campbell.

Dr. Jason Campbell is a general dentist with an area of concentration on complex care. His multi-million dollar practice is located here in Prescott, AZ. Dr. Campbell was also one of the recent speakers from Dental Success Summit. His breakout session with doctors at the Summit was standing room only. Today he and I discuss how a unique blend of marketing that includes educational seminars, centering on “unsolvable cases” by providing care for patients suffering from chronic dental demise and focusing on preventative care for bio-functional disorders has created 100% growth in less than 18 months for his practice. Dr. Campbell reveals the details for an upcoming CE course for providers to learn how immediately implement, treat highly specialized cases and monetize them in their general dentistry practice.

All of that and more on today’s episode of The Dentalpreneur.

More About This Show:

Dr. Campbell’s interest and personal experience with complex and chronic issues has influenced his practice and expertise. He is the founder of the Advanced Prosthetics Institute to teach other dentists how to treat and accommodate complex care patients.

In this episode you’ll hear:

  • How bio-functional disorders can cause chronic dental issues
  • Why offering a treatment plan is not enough
  • How educational seminars for a specific patient base can be monetized
  • Why planning for growth enables growth
  • How and where to learn to treat complex care patients

Special thanks to Dr. Jason Campbell for speaking at the 4th annual Dental Success Summit. Thanks to you for joining us on another episode of the Dentalpreneur podcast.

If you enjoyed today’s episode and would like to hear more incredible ways to improve your practice, join us for Dental Success Summit International 2016 on June 3rd in Auckland, New Zealand & June 10th in Sydney, Australia. Early bird tickets are still available at www.SuccessSummitNzAu.com or www.TrueDentalSuccess.com .

EPISODE RESOURCES




057: Dr. Jason Lowry – Double Your Revenue In 12 Months

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Dr. Jason LowryWelcome to another episode of The Dentalpreneur Podcast. Today I am sharing a presentation by Dr. Jason Lowry at our recent 4th annual Dental Success Summit in Scottsdale, AZ.

Dr. Jason Lowry practices general dentistry in Kingman, AZ. In his presentation he shares how he has doubled his income with a few key changes in his approach to his practice as a business. Dr. Lowry was a fee for service dentist. Overnight the profitability of Dr. Lowry’s practice was reduced by 33% because he changed from fee for service to accepting PPO’s. As a result his thinking had to change and he made some tough decisions to invest in his success. Dr. Lowry shares the 3 key parts for creating a PPO profitability formula and how to double your income in 12 months.

All of that and more on today’s episode of The Dentalpreneur.

More About This Show:

Dr. Lowry is the founder of Catalyst Dental, a turn-key marketing and platform for building a new patient base of dental implant cases.

In this episode you’ll hear:

  • The three key components for PPO profitability are
  • Tigers do not have insurance
  • Why it is important to evaluate your capacity
  • How investing in your practice can create a huge return
  • Why you should address the patient’s primary concern and not yours
  • The number one way to out gun a PPO

Special thanks to Dr. Jason Lowry for speaking at the 4th annual Dental Success Summit. Thanks to you for joining us on another episode of the Dentalpreneur podcast.

If you enjoyed today’s episode and would like to hear more incredible ways to improve your practice, join us for Dental Success Summit International 2016 on June 3rd in Auckland, New Zealand & June 10th in Sydney, Australia. Early bird tickets are still available at www.SuccessSummitNzAu.com or www.TrueDentalSuccess.com .

EPISODE RESOURCES

 




Career Advice from a 20 Time Loser?

Here’s a question to ponder…

How many times would you allow yourself to fail at something before finally giving up?

It has become part of popular folklore that Thomas Edison failed 10,000 times before he was finally successful in creating the first light bulb.

His famous quote, “I have not failed 10,000 times, I have successfully found 10,000 ways not to make a light bulb…” demonstrates his remarkable resiliency and unique way of viewing “failure.”

The day that I graduated from the University of California, San Diego with a BA in psychology was one of the best days of my life.

Yes, I was happy to have cleared the first hurdle on my journey to dental school, but more importantly, I was proud that I was able to self-finance my education and living expenses by working three jobs while going to school full time.

I can still remember the feeling of pride and accomplishment that I’d never experienced up to that point in my life.

But what I could have never guessed at that moment was that the next three years of my life would be filled with failure, disappointment and frustration.

While completing my undergraduate degree with zero personal or student loans was a noble goal, juggling the overwhelming workload and academic schedule took its toll on my GPA.

My first attempt at the dental school applications process left me with ten rejection letters out of ten applications. At this point, most reasonable people would have moved on to a different career path… but I was determined to give dental school another shot.

Knowing that I would have to wait one full year until I could re-apply to dental school, I took my resume, bought a cheap suit and pounded the pavement. I applied for every entry level corporate position that I could find.

I went on dozens of interviews… and got exactly zero job offers.

I was forced to swallow my pride and crawl back to the three part time jobs that I worked while attending college; a bouncer at a local bar, a personal trainer and a kick boxing instructor.

To make matters worse, since I had given up all of my seniority at each job, I was barely getting enough hours to support myself.

Things got so bad that for a time I was sleeping on friend’s couches and eating whatever was left over in the kitchen at the bar where I was working at the end of my shifts. It was one of the toughest times of my life.

But eventually, things started slowly getting better.

In a strange series of events, I ended up borrowing enough money to purchase a catering truck franchise. Yes, you heard that right, I became a “Roach Coach,” driver! And during that same period of time I was accepted to the executive MBA program at the University of San Diego.

But my dream of becoming a dentist was not dead…
On my second attempt at the dental school application process, I applied to another ten schools… and once again I received ten rejections.

By this point, I was coming to the realization that my odds of getting into dental school had gone from long shot to near impossibility.

So I took the opportunity to sharpen my entrepreneurial skills, read every book I could find on small business ownership and applied it to my Roach Coach business. At the same time I continued my executive MBA classes.

Within a year of buying my franchise, I had paid back my initial start-up loan and had become one of the most profitable trucks in the fleet.

The experience was teaching me invaluable lessons about running a successful small business. I learned how to recruit and retain a good team, how to attract customers, how to read and interpret financial reports, how to maintain a budget and control overhead, and how to develop systems of efficiency.

Around that same period of time, I met the love of my life and my future wife, Leslie.

And three years and twenty-one attempts after starting the dental school application process, I finally got my one and only acceptance into dental school.

Fast forward sixteen years… I am grateful every single day for the blessings that the profession of dentistry has brought into my life.

Six successful dental practices, 150 dental assisting school locations, an international best selling book,  a podcast with listenership in over 110 countries, and a community of like-minded dentists from all over the world that reads my articles, watches my videos and attends my live events…

I often reflect on all of the “failures” that I’ve experienced in my life… and it’s clear to me now that without them, I simply wouldn’t be the person that I am today.

If you’ve had a recent challenge or “failure,” in your life or career, remember this… any obstacle that you face has the potential to bring you one step closer to the life of your dreams.

*****As a quick reminder, the Dental Success Summit 2016 is scheduled for June 3rd and 10th in beautiful Auckland, NZ and Sydney, AU. Register in the next 11 days for 60% of the regular price! This one day event includes breakfast, lunch, cocktails and some of the best dental speakers in the world.

Click here to register for DSS16

All the best,

Mark Costes DDS
Founder, Dental Success Institute
Founder Horizon Schools of Dental Assisting
Author, Pillars of Dental Success




Fix your Overhead in 5 Minutes

Dr. Aaron Nicholas is a practicing dentist and popular dental speaker. He has been called the “Monday Morning Dentist,” because when he gets up on stage, he offers simple and tangible strategies that any dentist can implement immediately on Monday morning for a measurable result.

In this video, Dr. Nicholas discusses:

  • How to get your practice’s collections up to 99-100% of what you produce
  • How to significantly and quickly decrease your accounts receivable
  • An easy strategy to immediately decrease overhead
  • A definitive and effective financial arrangement that increases collections and decreases practice stress

On June 3rd and 10th, Dr. Nicholas and a line-up of world class speakers will be delivering their best practice building strategies at the Dental Success Summit 2016 in Auckland and Sydney.

And as a special “Thank You,” for being a member of this community, we have lowered our cost of registration to only $797 for dentists and $97 for non-dentist team members- that’s 60% off of our regular price!

But make sure to register soon because the price goes up on May 1st, 2016 at Midnight PST.

Click here to register for DSS ’16 Auckland/Sydney

Looking forward to meeting you in person!

Committed to your success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success
Host, The Dentalpreneur Podcast




056: Dr. Anissa Holmes – Systemize Your Practice For Success

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Dr. Anissa HolmesWelcome to another episode of The Dentalpreneur Podcast.

Today I am sharing a recent interview I did with Dr. Anissa Holmes on The Delivering WOW Podcast. In this interview Dr. Holmes and I discuss the number one reason your practice should be systemized and the top systems every dentist should implement. I share with Dr. Holmes the steps to take to create an Operations Manual that will allow any practice to operate dependant of the staff. Dr. Holmes and I also discuss the value of belonging to a mastermind group and the success it can have on your practice.

All of that and more on today’s episode of The Dentalpreneur.

More About This Show:

Dr. Holmes graduated from the University of Alabama in 1999. She opened her first practice in Birmingham, AL upon graduation. After six years in Birmingham, Dr. Holmes decided to move to Jamaica where her husband, an oral surgeon is from. She has since established herself in Kingston, Jamaica as a pioneer in cosmetic and family dentistry. Dr. Holmes is also the host of “The Delivering WOW Podcast”.

 In this episode you’ll hear:

  • How to develop systems for your practice
  • Why creating an Operations Manual should be a priority
  • How to leverage your knowledge to grow wealth
  • The importance of knowing your monthly profitability

Special thanks to Dr. Anissa Holmes for inviting me to be a guest on her podcast. Thanks to you for you for joining us today. Thanks to you for joining us on another episode of the Dentalpreneur podcast.

If you enjoyed today’s episode and would like to hear more incredible ways to improve your practice, join us for the 1st Annual International Dental Success Summit 2016 on June 3, 2016 in Auckland, New Zealand and June 10, 2016 in Sydney, Australia. Early bird tickets are currently available at www.SuccessSummitNzAu.com

EPISODE RESOURCES




The Systematized but still Struggling Practice

How much time have you spent creating a systems dependant versus staff or owner dependant practice?

If you’ve followed my podcast episodes, YouTube videos, live events or blog posts, you know that I’m a huge believer in creating systems that run your business and training your team to run the systems.

This structure allows the practice owner to focus on his or her highest value activities and to replace any all-star employee without the practice coming to a screeching halt.

But what if you’ve taken the time to put systems into place but you practice is still struggling?

What if you have airtight protocol and a thorough operations manual but still can’t seem to get your practice to the next level?

Watch this quick 6:58 minute video and get my answer…

Click above to watch video

*****Reminder**** There’s only 15 days left to take advantage of our Early Bird pricing for the Dental Success Summit 2016 in Auckland, NZ and Sydney, AU Come meet with us on June 3rd and 10th for some of our profession’s top speakers, and wonderful food and cocktails (provided by yours truly). It’s a no brainer!

Click here to register for DSS 16 Auckland/Sydney

As always, our speakers have committed to bring their best stuff and will be holding nothing back. This is not a pitch-fest and there will be absolutely no-fluff. This event has sold out for three years running so don’t miss your opportunity to get your seats at 70% off the normal registration price!

Looking forward to meeting you in June!

Committed to your success,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success
Host, The Dentalpreneur Podcast on iTunes

Systematized




The AM Meeting Protocol

It only takes 10 minutes.

This one habit, if practiced correctly and consistently, has the power to positively change everything in you dental practice.

In today’s quick video I discuss a topic that doesn’t sound all that intriguing to most people,  but in my opinion, the format and quality of your morning meeting sets the tone and effectiveness of your entire day.

In this 4:26 video, I discuss:

  • What to avoid for an effective morning meeting
  • How to keep production goals on track by using this format
  • How to enhance patient satisfaction with this quick hack
  • Exactly what to discuss to maximize the effectiveness of this meeting

Reminder***

It’s not too late to register for the upcoming Dental Success Summit Auckland and Sydney at a 60% discount. On June 3, you’ll have the opportunity to experience world class speakers, incredible food and cocktails (supplied by yours truly) – it’s a total no-brainer!

Click here to register for DSS ’16 Auckland/Sydney

Hope to see you in Auckland and Sydney!

Best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author of the #1 International Bestseller Pillars of Dental Success
Host, The Dentalpreneur Podcast on iTunes

AM Meeting




055: Dr. Alan Mead – This Guy Is A Hack

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Dr. Alan MeadWelcome to another episode of The Dentalpreneur Podcast. Joining us today is Dr. Alan Mead.

Dr. Mead lives on a 40 acre horse farm outside of Saginaw, MI. He is also the owner of a 5 operatory practice in Saginaw and most known as the co-host of The Dental Hacks Podcast with Dr. Jason Lipscomb. Alan and I cover a number of topics in our conversation. Included is; how dentistry has become the last healthcare provider with true entrepreneurial opportunities and why some dentists regret their choice in professions and others love their careers. Alan shares his personal journey and true desire to become a dentist and why he still loves his job. We also speak about how got and why he got into podcasting and making the “The Dental Hacks Podcast”.

All of that and more on today’s episode of The Dentalpreneur.

In this episode you’ll hear:

  • What future dentists are preparing for in their practices
  • Why there are dentists that have become unhappy with their career choices
  • How to keep interest and desire in your practice

Special thanks to Dr. Alan Mead for taking time to speak with me on today’s show. Thanks to you for joining us on another episode of the Dentalpreneur podcast.

If you enjoyed today’s episode and would like to hear more incredible ways to improve your practice, join us for Dental Success Summit International 2016 on June 3rd in Auckland, New Zealand & June 10th in Sydney, Australia. Early bird tickets are still available at www.SuccessSummitNzAu.com or www.TrueDentalSuccess.com .

EPISODE RESOURCES




The Systems Driven Dental Practice

Early in my career, much like most dentists, I knew almost nothing about the business and management side of running a systems driven dental practice.

So when it came time to assemble my team, I looked for employees that had the most experience in the field so that I could hand off all of the practice management responsibilities to them while I focused on patient care.

My fatal flaw was that I let the staff run the offices “their way” and because I hadn’t given them any direction or parameters to follow, they were forced to create their own systems and protocols.

The result? Chaos, inefficiency, lack of profitability. The worst part was that I was completely dependent upon my staff.

If anyone got sick, had a family emergency or found a new job, a part of the practice would shut down. Each person on the team created their own way of accomplishing their job description but nobody else could duplicate it.

I had effectively created a team of Primadonnas. As an owner, I had no leverage and the team knew it. I had to pay them what they wanted and do everything that I could to keep them from leaving.

Once I finally realized that something had to change, I began to create systems for every department within my practices.

With the team’s help and feedback, I created a written daily, weekly and monthly protocol for every position.

Now, the systems run the practice, not the employees. What we expect from each team member is clear and defined and if they are absent for whatever reason, they can be replaced immediately by anyone who can follow a cookbook system.

If you’re feeling like you’ve lost control of your team and that you’ve got a Primadonna problem, contact our office and we’ll help you set up the systems you need to decrease your stress and move your practice to the next level.

Whether you want to create multiple streams of income, build multiple practices, or just make your practice and career the very best that it can be, I’ve got an opportunity for you.

On June 3rd and 10th, 2016, the Dental Success Summit will be coming to Auckland and Sydney. I’ll be uncovering the formula that can help any dentist to immediately increase the order and profitability of their dental practice. I’ll also be sharing how to predictably open multiple dental practices and transition them for a huge profit and perpetual residual income.

As a special “thank you” for being a subscriber to this community, I’d like to offer you the Early Bird price of $597 to register for the event, that’s 60% off of the normal registration price.

Click here to learn more about this life-changing event

It’s time to surround yourself with the people and resources that can take your business and life to the next level. None of us can do this alone.

Look forward to meeting you in June.

All the Best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author of the #1 International Bestseller Pillars of Dental Success
Host, The Dentalpreneur Podcast on iTunes

Systems Driven Dental Practice