True Dental Success Institute

Archive for November 2017

236: Maximizing your Marketing ROI with Dr. Anissa Holmes



Dr. Anissa HolmesIn this episode of the Dentalpreneur Podcast, I chat with my good friend, Dr. Anissa Holmes.

Anissa is a practicing dentist, author, speaker, wife and mother of two!

Recently, she’s been featured on podcasts, chat rooms and stages throughout the dental universe.

During our discussion, she covers:

  • How to get real attention on social media
  • The ins and outs of advertising on Facebook
  • How to integrate social media marketing in to your existing marketing strategy
  • Her recent thrust into the spotlight and why so many dentists are seeking her advice


235: The Template for Growth in 2018

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GrowthLead Measures, Lag Measures, the Whirlwind…

If you’ve ever read the timeless classic, the Four Disciplines of Execution, by Sean Covey, you’ve heard these terms before.

In this episode of the Dentalpreneur Podcast, I take you behind the scenes to a closed room session with our Elite Practice Mastermind Group.

During my discussion, I cover:

  • How to set and a achieve large practice goals
  • The benefits of immersing yourself in self development and practice management resources
  • How to set lead measures, lag measures and WIGs
  • Reverse engineering incremental growth
  • The wisdom and implementable lessons from the Four Disciplines of Execution


234: Enlightening Practice Audits

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In this episode I take the mic behind the scenes of a recent small group meeting of my private Mastermind clients.

We discuss:

  • The rationale behind overpaying an exceptional dental team
  • Simple and enlightening audits to perform in the hygiene department
  • Why is production not the number one priority in Phase 1
  • At what phase to start focusing on new Katie the acquisition


233: Becoming a more Sophisticated Dental Practice Owner

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In this episode of the Dentalpreneur Podcast, Jake Conway and I discuss the ins and outs of Profit and Loss Statements and how to superimpose your Balance Sheet to determine true spendable cash.

This chat was inspired by a question posed on the Dental SuccessSummit closed Facebook Group by Dr. Brandon Goza.

He wrote, “Should practice debt service be included under fixed costs?”

Tune in to this episode to hear our thoughts…


232: Forecasting, Lessons from 2017 and Gratitude

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gratitudeHappy Thanksgiving to our American listeners!

This day is dedicated to gratitude and being thankful for all that you have. I am truly grateful to each of you in this community, and I wish you all a great day spent with friends, family and loved ones.

The focus of this episode is reflecting on what worked and what didn’t work in 2017 and creating a plan for the upcoming year.

Specifically, I discuss:

  • Formulating your Be-Do-Have goals
  • How to use recent experience as a tool for forward progress
  • Why reflecting on both positives and negatives encourages growth
  • The most effective method for reverse engineering your goals and benchmarks
  • The importance of prioritization and limiting your focus


231: Embezzlement, Drug Abuse and Spouse Swapping in the Dental Office?

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In this episode, Dr. Tim McNamara, Ashlee Evans and I share war stories of practice ownership over a few cocktails at DSI headquarters.

Don’t miss it, this is fun one!


230: Ramping Up a Start-Up or Acquisition

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In this episode of the Dentalpreneur Podcast, I sit down with Dr. Tim McNamara at HQ in Prescott.

Dr. McNamara has cracked the code for rapidly building up a solid patient base in a very short period of time.

During our discussion, we talk about Tim’s wildly successful start-up and how he was able to build ramp up production a break neck speed.

We also discuss:

  • Why Tim has backed off external marketing in favor of google reviews
  • The benefits and drawbacks to a start-up versus a practice acquisition
  • The secret to getting hundreds of five star reviews
  • The importance of calculating a target profitability percentage at the beginning of practice ownership


229: Dentists, Implants and Worms

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This episode of the Dentalpreneur Podcast features two of the hosts of one of my favorite podcasts- Dentists, Implants and Worms- Dr. Justin Moody and Jeffrey Smith.

Justin, who is one of the most well respected implantology educators in our profession, discusses his hands on courses and how they differ from all of the other courses being offered today.

Jeff talks about his roles in Dr. Moody’s organization as facilitator of the live courses as well as chief marketer for Justin’s five dental practices on Nebraska and South Dakota.

Justin’s laid back and humble demeanor makes him both a great podcast guest and host.



228: Analytics All Practice Owners Should Track

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AnalyticsIn this episode of the Dentalpreneur Podcast, I get to talk about two of my favorite topics, data and analytics.

Joining us on the show is one of those guys in our profession that just “gets it.”

Kevin Rossen is the owner and founder of Divergent Dental, an incredibly forward thinking dental practice analytics company poised to make a big splash in dentistry.

During our discussion, we discuss:

  • The counterintuitive strategy to tracking and closing a higher percentage of treatment plans
  • How to use analytics as a tool to make sound business decisions
  • What many dentists are missing when it comes to data analysis
  • The top three reports that each dentist should analyze on a daily basis


227: Associate Compensation and Reverse Engineering Short and Long Term Goals

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Hey guys!

Here is a continuation of yesterday’s episode. We are taking questions from our emails and the Dental Success Institute closed Facebook group. We take a closer look at

  • Associate compensation from an owners perspective
  • How set lead and lag measures based your WIG
  • How to reverse engineer short and long term goals.

Don’t forget this is the last call for the super early bird pricing for our Dental Success Summit. Doctors, save 60% off of the usual ticket price! (Click here)