True Dental Success Institute

239: De-Commoditizing Dentistry, Attraction and Retention Strategies with Jerry Jones



Jerry JonesToday, I chat with a veteran in the world of dental practice marketing, Jerry Jones.

Jerry has over two decades of experience in the dental profession and is the owner and founder of Jerry Jones Direct- a boutique marketing and advertising firm focused on patient attraction and retention.

During our time together, we discuss:

  • The most effective way to market on a tight budget
  • What has changed and what has stayed the same in marketing and advertising since
    Jerry started his firm
  • The importance of de-commoditizing dentistry
  • What Jerry sees as the future of the profession



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