296: Advanced Metrics with the Analytics Geeks
Today, we have the debut of a new segment here on the Dentalpreneur Podcast, Metrics Monday. Throughout this segment, I’ll be sitting down with Kevin Rossen, the founder of Divergent Dental and Mike Lomotan, one of our DSN analytics coaches. We are going to break down one metric a week and discuss why it matters, how to track it, and how to take action on it. This week we are covering patient attrition.
During the episode, we discuss:
- Why it feels like we always need more new patients
- How to generate a master list of inactive patients
- How to build a targeted reactivation campaign for these patients
- The reactivated patient experience