308: What’s your Blue Ocean?
Today I have the pleasure of sitting down with my good friend Dr. Jason Campbell. Dr. Campbell is the founder of Advanced Prosthetics Institute and a practicing dentist here is Prescott, AZ. His practice and institute are focused on providing advanced surgical care to patients with complex dental issues and attracting patients in need of such care with automated marketing techniques.
He always brings huge value to the show, and today is no different. Check out episodes 58, 71, 105, 108, and 192 if you’re interested in hearing more from Dr. Campbell.
During our time together today, we discuss:
- Marketing bifunctional care to create a category of one
- Recession proofing your office
- Tactics for increasing production per chair hour
- How to identify, track, and target potential patients
- Three pieces of software needed for an effective, automated marketing campaign
- How to expose your foundational principles through treatment planning