True Dental Success Institute

369: Going on the Offensive with Joshua Scott

clinical hygiene

 

Joshua ScottJoshua Scott joins me on the show today for a conversation about personal and practice branding. Joshua is a marketing speaker, author, and consultant with over fifteen years of experience in the dental space. He is the founder of a marketing firm, Studio 8E8, that strives to helps dentists understand their marketing strategy, feel good about their investment, and get the results they’re expecting.

During our time together, we discuss:

  • The difference between branding and marketing
  • Why the first people into the personal branding space in dentistry will own it
  • Personal branding as a means to any end
  • The importance of having a marketing expert audit your marketing budget periodically
  • Branding as a defense to corporate expansion
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