True Dental Success Institute

Anemic Hygiene Department?

The hygiene department is the engine that drives all successful dental practices. Hygiene can be the department in your practice that generates a steady flow of treatment, produces a predictable percentage of the practice’s revenue, and provides the owner/dentist with a flow of passive income every month.

BUT… if your hygiene department is underperforming or unprofitable, the dentist is forced to work even harder to try to make up the difference.

If you’re not sure how your hygiene department stacks up, answer the following questions:

  • Is each of your hygienists producing at least three times their hourly salary?
  • Does your hygiene department account for at least 30% of your practices overall production?
  • Is the owner-dentist taking home at least 30% of the hygiene department’s production?
  • Is each hygienist in your practice “pre-selling” dentistry before the doctor even enters the room?

If you answered “No” to any of the above questions, your hygiene department may be underperforming.

Heidi Arnt, RDH is one of the country’s leading hygiene department performance coaches and she will be speaking at our Las Vegas Mastermind event on December 6-7, 2013.

If you feel like your hygiene department is holding your practice back, and you’d like to start making the changes to turn it into a profitable machine, you owe it to yourself to come watch her presentation.

There are still seats available for our Vegas event and remember, sign up today and I’ll even pay for your room!

Here’s the schedule of events for the weekend:

Friday December 6, 2013

  • 8:00-9:00      Catered Breakfast
  • 9:00-10:00    Dentalpreneur Practice Model: Operational Systemization
  • 10:00-10:15  Break
  • 10:15-12:30  Mastermind Forum: Individual Practice Challenges
  • 12:30-1:30    Catered Lunch
  • 1:30-3:30      Implementation Presentations
  • 3:30-3:45      Break
  • 3:45-5:00      Mastermind Forum: Individual Practice Challenges
  • 6:30-             Dinner at MGM Grand- Fiamma Restaurant

Saturday December 7, 2013

  • 8:00-9:00      Catered Breakfast
  • 9:00-10:00    Mastermind Forum: Individual Practice Challenges
  • 10:00-10:15  Break
  • 10:30-12:00  Heidi Arnt, RDH Increasing the Production and Profitability
    of your Hygiene Department
  • 12:00-1:30    Catered Lunch/Formation of Accountability Groups
  • 1:30-3:30      Mastermind Forum: Individual Practice Challenges
  • 3:30-5:00     The Final Push- Ending 2013 Strong and
    Strategic Planning for 2014

Look forward to meeting you in Vegas!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. to secure your spot and take advantage of your free hotel room at the New York, New York hotel on the strip in Vegas, contact my assistant Ashlee at (888) 293-7436 or email her at

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6 Responses to “ Anemic Hygiene Department? ”

  1. Anne H. says:

    Very interesting video about how to improve my hygiene department. Such good advice does not come easy these days. Thank you 🙂

  2. Frank R says:

    Appreciate that you put forth the effort to post material like this. Cheers!

  3. Eric W says:

    I’m a dentist and I have used a similar guideline to what you have mentioned with great success. great post

  4. Zach N says:

    Simply brilliant work! keep in touch

  5. Collin V says:

    Very important points!

  6. Yuri U says:

    I like the info, going to try and make it to a class sometime.