True Dental Success Institute

Podcast – Dentalpreneur | with Dr. Mark Costes

242: Building a Scratch Practice with No Cash and No Credit


As a first generation American, I’m a sucker for a good, inspiring “immigrant edge” story.

Dr. Allen Gotora moved to the United States from Zimbabwe when he was 19 years old. When he arrived, he had a couple hundred dollars and a dream of becoming a dentist. In 2008, he graduated with his DDS from Howard University. Since then, he’s build two successful debt free dental offices.

During our chat, we discuss:

  • How Allen was able to start and build two scratch practices with no credit and no working capital
  • The power of hustle and the immigrant edge
  • The inspirational ways that Allen gives back to the youth and disadvantaged in his home country
  • How coaches can bring you to heights that you couldn’t have achieved alone


241: Dentists and Money



Given that the annual income for the typical Dentist is four times what the average American brings home, why do so many dentists struggle to save for retirement?

In this episode of the Dentalpreneur Podcast, I interview my friend and fellow podcaster, Reese Harper.

As founder of Dentist Advisors and host of the Dentist Money Podcast, Reese is an expert in the areas of personal finance- and has limited his practice to serving the profession of Dentistry.

During our discussion, we cover:

  • The conflict of interest that arises when your “financial advisor” makes a commission from the investments they sell to you
  • The difference between a fiduciary and a commissioned sales person Why the average dentist is force to work till the age of 69
  • How to balance liquidity, debt and savings


240: When You Don’t Know What You Don’t Know



One of my favorite things to do is to speak to dental schools on the topics of business, practice ownership, practice acquisition and overhead and cash flow control.

In this episode of the Dentalpreneur Podcast, I visit the D4 students at Loma Linda School of Dentistry.

Special thanks to Dr. Brooks Burnsead, professor of Practice Management for the invite to speak at your fine institution.

After my formal lecture, I turned on the mics and opened up for a good old fashioned Q and A session.

My partner, Dr. Mark Davis, and Loma Linda alum and I took turns answering the incoming questions.

Specifically, we discussed:

  • How to negotiate with labs and vendors as a single practice
  • How we handle setbacks and challenges associated with multiple practice Ownership
  • The benefits and drawbacks of de novo startups
  • Vetting a dental practice acquisition opportunity


239: De-Commoditizing Dentistry, Attraction and Retention Strategies with Jerry Jones



Jerry JonesToday, I chat with a veteran in the world of dental practice marketing, Jerry Jones.

Jerry has over two decades of experience in the dental profession and is the owner and founder of Jerry Jones Direct- a boutique marketing and advertising firm focused on patient attraction and retention.

During our time together, we discuss:

  • The most effective way to market on a tight budget
  • What has changed and what has stayed the same in marketing and advertising since
    Jerry started his firm
  • The importance of de-commoditizing dentistry
  • What Jerry sees as the future of the profession



238: Dentistry and Tax Reform with Jonathan Van Horn, CPA



Jonathan Van HornTotally confused about the 2018 tax reform and what it means for dentists and dental practice owners?

In this episode of the Dentalpreneur Podcast, I sit down with Jonathan Van Horn, CPA to get some clarity about what the upcoming changes in tax law mean to our profession.

Specifically, we discuss:

  • The difference between the House and the Senate bills and which is more beneficial to dental practice owners
  • Which deductions will be eliminated and which will remain the same
  • Which state residents will be affected most as far as tax INCREASES
  • Which types of businesses are excluded from the sweeping tax cuts (hint: this is bad news for dentists)



237: Conquering Chaos and Dominating Your Day with Craig Ballantyne



Craig BallantyneWelcome to another episode of The Dentalpreneur Podcast!

In this episode of the Dentalpreneur Podcast, I interview a friend and mentor, Craig Ballantyne. Craig is the author of Perfect Day Formula: How to Own the Day and Control Your Life, and creator of the widely popular “Turbulence Training for Fat Loss” program. He has been a contributing writer for Men’s Health Magazine since 2000. Today Craig and I speak about his journey through severe anxiety and his successes as a personal trainer that led him to become an expert on making major life transitions. Craig shares his five pillars for transformation and the template of seven rules for changing and maintaining positive change in your life.

All of that and more on today’s episode of The Dentalpreneur.

More About This Show:

Craig started professionally as a strength and conditioning trainer and coach with a Master of Science Degree in Exercise Physiology from McMaster University. Craig has taken his years of experience as a highly successful trainer and established himself today as a leading productivity, transformation and success coach.

In this episode you’ll hear:

  • The importance of routine and discipline in everyday life
  • How to determine your boundaries for maintaining success
  • Why credibility among your peers can be valuable in information marketing
  • Why building an email list for marketing is critical
  • The benefits of building relationships with the people on your email list
  • Steps to overcome sever anxiety caused from the stresses of business ownership

Special thanks to Craig Ballantyne for taking time from his busy day to speak with us and thanks to you for you for joining us today. See you next time on The Dentalpreneur Podcast!


236: Maximizing your Marketing ROI with Dr. Anissa Holmes



Dr. Anissa HolmesIn this episode of the Dentalpreneur Podcast, I chat with my good friend, Dr. Anissa Holmes.

Anissa is a practicing dentist, author, speaker, wife and mother of two!

Recently, she’s been featured on podcasts, chat rooms and stages throughout the dental universe.

During our discussion, she covers:

  • How to get real attention on social media
  • The ins and outs of advertising on Facebook
  • How to integrate social media marketing in to your existing marketing strategy
  • Her recent thrust into the spotlight and why so many dentists are seeking her advice


235: The Template for Growth in 2018

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GrowthLead Measures, Lag Measures, the Whirlwind…

If you’ve ever read the timeless classic, the Four Disciplines of Execution, by Sean Covey, you’ve heard these terms before.

In this episode of the Dentalpreneur Podcast, I take you behind the scenes to a closed room session with our Elite Practice Mastermind Group.

During my discussion, I cover:

  • How to set and a achieve large practice goals
  • The benefits of immersing yourself in self development and practice management resources
  • How to set lead measures, lag measures and WIGs
  • Reverse engineering incremental growth
  • The wisdom and implementable lessons from the Four Disciplines of Execution


234: Enlightening Practice Audits

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In this episode I take the mic behind the scenes of a recent small group meeting of my private Mastermind clients.

We discuss:

  • The rationale behind overpaying an exceptional dental team
  • Simple and enlightening audits to perform in the hygiene department
  • Why is production not the number one priority in Phase 1
  • At what phase to start focusing on new Katie the acquisition


233: Becoming a more Sophisticated Dental Practice Owner

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In this episode of the Dentalpreneur Podcast, Jake Conway and I discuss the ins and outs of Profit and Loss Statements and how to superimpose your Balance Sheet to determine true spendable cash.

This chat was inspired by a question posed on the Dental SuccessSummit closed Facebook Group by Dr. Brandon Goza.

He wrote, “Should practice debt service be included under fixed costs?”

Tune in to this episode to hear our thoughts…