True Dental Success Institute

Podcast – Dentalpreneur | with Dr. Mark Costes


132: Straight Talk about Dental Practice Marketing

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dental practiceLook in any direction, and you’ll find dental practice “marketers” trying to sell you the newest, best and brightest shiny object that promises to send a flood of new patients through your doors.

From social media to SEO to pay-per-click to reputation management to limitless more traditional marketing channels, it’s becoming more and more difficult for any practice owner to know where to focus their attention and marketing budget.

In this week’s episode of the Dentalpreneur Podcast, I interview Cadu Medina, a marketing expert who holds degrees in both advertising and marketing and who has worked for some of the largest advertising firms in the world.

During the interview, we discus:

  • The foundational elements that must be in place in any practice prior to spending a significant amount of money on external marketing
  • The most important considerations when designing an effective marketing campaign
  • How to begin the marketing process that will ensure the greatest effectiveness
  • Which mediums are the most predictable when creating a marketing campaign
  • The lowest hanging fruit when it comes to new patient acquisition

EPISODE RESOURCES




131: Ace Your Comp Exams with this Free Hack

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Tactical-TuesdayWe’ve started a new tradition Tuesday tradition here at the Dental Success Institute called

Tactical Tuesday.

During these shorter podcast episodes, I’ll be sharing a very specific actionable tip that you can immediately implement into your dental practice.

In today’s episode, I discuss a short pre-comprehensive exam presentation that can be given by your assistant or hygienist prior to the exam.

This “presentation” only takes a few minutes and will build trust, confidence and give the patient a clear understanding of what the doctor will be focusing on during the exam.

EPISODE RESOURCES




130: Dentalpreneur Hijacked! Success Breeds Success

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130-ashlee-jakeWelcome to another episode of then Dentalpreneur Podcast!

In this episode, we check in with COO Ashlee Evans and Jake Conway on what has been going on at DSI headquarters since the Dental Success Summit.

In this quick happy hour chat, they discuss how the Mastermind program received a lot of positive feedback and new sign ups at the summit. They go over some of the ins and outs of what the program entails and they share what’s been keeping Dr. Costes off the microphone as of late.

Thank you for joining us on today’s episode of The Dentalpreneur!

EPISODE RESOURCES




129: Transforming your Dental Practice Part 2

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PracticeWelcome to another episode of then Dentalpreneur Podcast!

In this episode, we continue on with the Practice Transformation contest that took place on stage at the Dental Success Summit 2017 in San Diego, CA.

In this episode you’ll hear from Dr. Pat Brown, Dr. Justin Schmidt and Dr. Kathrina Agatep. All three of these mastermind members and practice owners have experienced significant growth in the past 12 months and they generously share their tips with the audience of 350 people and the thousands of listeners of this podcast.

You’ll be inspired and motivated to implement their tips so make sure that you take notes and EXECUTE!

EPISODE RESOURCES




128: Transforming your Dental Practice Part 1

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TransformingWelcome to another episode of then Dentalpreneur Podcast!

In this episode of the Dentalpreneur Podcast, we play part 1 of the live Transformation Contest that took place at this year’s Dental Success Summit 2017.

We had some incredible tips and inspirational transformations from all of the contestants involved. During this episode, the speakers include Dr. Allen Gotora from Hyattsville, MD as well as Dr. Nic Anderson and wife Jacqui from Auckland, NZ.

Listen carefully and make sure you’re prepared to take notes because each of these speakers offers great strategies that can be implemented in to any dental office to improve efficiency and profitability while decreasing overhead.

And be sure to stay tuned for Part 2 of the Transformation Contest for Dr. Pat Brown, Dr. Justin Schmidt and Dr. Kathrina Agatep.

EPISODE RESOURCES




127: Live on Stage – The Executive Team

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executive teamWelcome to another episode of the Dentalpreneur Podcast. On today’s show we listen in on a panel from the recent Dental Success Summit. Dr. Mark Costes and his executive team; Jake Conway and Ashlee Evans cover current DSI events and answer audience questions.

During their chat, they share a drink and details on what has been on their respective plates at DSI headquarters. They cover many topics such as, new practice acquisition, work flow management, and business analytics.

All of that and more on today’s episode of the Dentalpreneur.

More about this show:

There is a lot of opening up and sharing of information and experience and much to absorb from this talk. Be sure to stay tuned for more installments from the event to come!

See you next time on the The Dentalpreneur.

EPISODE RESOURCES

 

 




126: The 2017 Summit Speakers

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SummitWelcome to another episode of the Dentalpreneur Podcast. On today’s show Dr. Mark Costes sits down at The Dental Success Summit in beautiful San Diego during happy hour with some special guests.

In our quick chat, we talk to Dr. Aaron Nicholas, Dr. Nic Anderson, Dr. Pat Brown, Dr, Justin Schmidt, Jake Conway, Tiger Safarov and get a preview of what they’ll be talking about when they hit the stage at the Summit.

All of that and more on today’s episode of the Dentalpreneur.

More about this show:

As usual, we had a great time catching up with old friends and talked about our best tips for practice success. The good news is, we’ll be airing their presentations in Dentalpreneur episodes to come!

See you next time on the The Dentalpreneur.

EPISODE RESOURCES




125: Dr. Brady Frank- Creative Expansion

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Dr. Brady FrankWelcome to another episode of the Dentalpreneur Podcast.

In this flashback episode, I interview Dr. Brady Frank, Dentalpreneur’s very first guest, and one of our most popular guests of all time.

In this interview, we discuss:

  • Creative methods for multiple practice expansion
  • Clinical tips for immediately increasing revenue in your dental practice(s)
  • How to finance multiple practice acquisitions with minimal risk
  • How to transition from sole practitioner to CEO and owner and founder of a dental practice group

EPISODE RESOURCES




124: Dr. Mark Costes- Overcoming Systemization Paralysis

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mark-costesIn this episode, I discuss the best way to overcome systemization paralysis.  While we all know that creating an effective Operations Manual is one of the most important projects that any practice owner can undertake, it can be a daunting process.

In this episode, I break down three systems that can create an immediate positive impact in your practice and can be implemented immediately. The three systems are:

  1. End of Day Protocol (EODP)
  2. Down Time Protocol (DTP)
  3. Office Manager AM Protocol (OMAMP)

Integrating these three systems into your practice will give your team the tangible framework and accountability to get all of their most important tasks completed by the end of each day.

Mastering these simple systems will give the team the confidence and momentum to push through the larger task of creating the practice’s Operations Manual.

EPISODE RESOURCES




123: Dr. Mark Costes – UNC – The Business of Dentistry (Part 2)

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122-unc-school-of-dentistryWelcome to another episode of the Dentalpreneur Podcast. On today’s show we listen in on the second half of Dr. Costes’ visit to The University of North Carolina School of Dentistry.

During this episode he dives deep into topics such as systemization, overhead control, running an efficient dental practice and accounts receivable.

All of that and more on today’s episode of the Dentalpreneur.

More about this show:

Dr. Costes explains some of the systems he has found to be the most valuable in his practices. He discusses what core values mean to his staff members, what WIGS are, how each staff member plays a part in making it happen, and much more…

In this episode you’ll hear:

  • What it means to calibrate the experience for each of your patients
  • How a review of an employee should be conducted to allow for the most growth
  • What should be contained within an operations manual
  • If it is necessary to have payments due at time of treatment
  • How having down time protocol eliminates lags in productivity

Special thanks to University of North Carolina School of Dentistry for having Dr. Costes on today’s show, and thanks to you for joining us as well. See you next time on The Dentalpreneur.

EPISODE RESOURCES