True Dental Success Institute

Which Patients Generate 80% of Your Revenue?

Vilfredo Pareto (1848-1923) was an Italian economist that was responsible for discovering a phenomenon that is now commonly known as the “80/20 Rule.”

Pareto observed that 80 percent of the land in Italy during his lifetime was owned by only 20 percent of the population. He also noticed that 80 percent of the peas in his garden were produced by only 20 percent of the pods. His research concluded that in economics, biology and business 80 percent of the results are come from just 20 percent of the causes.

So what the heck does this have to do with your dentistry and your practice?

In this video, I’ll discuss:

  • How to determine the top 20% of your patient base
  • The life cycle of the dental patient
  • The true potential lifetime value of a dental patient
  • The best way to get your patients to stay for a lifetime

Click above to watch video

As a reminder, there are only a few seats left for the Dental Success Summit 2015. If you’d like to register at a 50% discount, make sure to register today because the event is sure to sell out!

Click here to register for DSS15

Come out to Scottsdale and join us for two days of some of our profession’s top speakers, beautiful weather and 14 CE credits; I’ll even buy you breakfast and lunch on both days!

We hope to see you in Scottsdale!!

All the best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. If you like a free downloadable copy of my book, Pillars of Dental Success, simply reply to this email and we’ll send you a link today. If you’d like a physical copy of the book, it’s available on

PACE Program Provider

(Visited 51 times, 1 visits today)

2 Responses to “ Which Patients Generate 80% of Your Revenue? ”

  1. Lucy G. says:

    I never thought about using the 80 – 20 rule like this. Thanks for sharing this great information that everyone can use. Your blogs are amazing 🙂

  2. Dr. Fred A. says:

    This is a great use of the 80 – 20 rule… Yoou are amazing! Ƭhank you 😀