Has Your Practice Reached its Full Potential?



In Two Power-Packed Days, You’ll Get the Roadmap to becoming and Effective CEO, CFO and COO of your Dental Practice. You’ll learn how to how to dramatically increase your personal income, efficiency and time away from the dental chair while creating the systems for perpetual growth.


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  • dental marketing and coaching
Dental Success Summit Auckland / Sydney 2016








Dear Doctor,

I Love our profession… it’s given me a deep sense of purpose and a lifestyle that I never would have thought possible for myself and for my family.

In my view, dentistry is the best profession on the planet and I’m optimistic about its future- but there are some monumental shifts taking place that all practice owners must recognize and prepare for, if we are going to be able to survive and thrive in this new economy.






The Cold Hard Facts


  • Nearly 60% of the United States population lives on a total household income of less than $50,000
  • Corporate Dentistry is sweeping across the country led by sophisticated teams focused on sustained growth through marketing, management and operations
  • The rise of technology, social media and the mobile devices has changed the rules of consumerism forever and practices caught ill-prepared will be passed by

Are you an Effective CEO?

Whether you are a solo practioner, the owner of a large group practice or a multiple practice owner, YOU are the CEO.

And like it or not, your level and style of leadership, management and implementation will determine the success (or failure) of your organization.

So, the eternal question… How do we learn to become an effective CEO?

I happen to have a very strong opinion about this question, but first, let’s talk about why so many dentists struggle to be effective CEOs.

We Were NEVER Taught This STUFF!

As a profession, I honestly believe that we were set up for failure from the beginning.

Think about it- from the very first day of dental school, we were thrown into the intense, hyper-focused dental training environment that set the groundwork for eventual clinical proficiency.

Weeks turned into months and months turned into years as we learned about the human body and all of its magnificence- and how to apply our knowledge to become effective physicians of the human body.

Looking back at all of the information that we were required to learn, digest and master in a four year period of time is absolutely mind-boggling!


The Multi-Million Dollar Question


But… How much of the dental school curriculum was dedicated to helping us to turn our clinical skills into a profitable business that we could leverage to pay back our student loans, support a family and live a life of significance?

Almost none!

Of course, there are no shortcuts and getting advanced clinical training is our absolute ethical obligation.

But just like becoming an exceptional clinical dentist, it takes a focused and dedicated training to learn how to lead and manage a successful dental practice or group of practices.

The Bar has been Raised

In order to not just survive, but EXPAND and GROW in today’s ultra-competitive environment, you need to be armed with the most up-to-date, proven tactics, strategies and guidance from legitimate experts with proven track records of REAL SUCCESS in the Dental Profession and Practice Ownership to help you to:

  • Understand and Forecast your practice’s Cash Flow, Overhead and Profitability
  • Create a Wildly Successful Hygiene Department that drives Production and Profit for the entire Practice
  • Design an Incentive Program that is a Win-Win for all involved and does not lead to dissention and kill morale
  • Become a much more Effective Leader that embodies a culture of cooperation, growth and loyalty
  • Create Systems that will streamline operations, patient experience, new patient acquisition and management

Don’t Become an Obsolete Relic

Over the past five years, I’ve watched seasoned dentists with long, proud histories of steady growth and success experience rapid decline in personal income and patient flow.

These dentists became too comfortable and got caught off guard. They were simply too slow to react to the changing realities of our profession.

On the other hand, I’ve had the privilege of being able to assist many new and well established dentists to smoothly transition from decline to growth in very short periods of time.

What once worked to create, sustain and grow a successful dental practice no longer does.

Just like keeping up with the latest technology and clinical developments to remain competitive, you MUST continue to evolve or your practice will fade into obscurity.

The most up to date information on what IS and IS NOT working RIGHT NOW will be covered in detail at the DENTAL SUCCESS SUMMIT 2017!

With Great Challenge Comes Great Opportunity

Let’s face it- there are a lot of uncomfortable changes that are currently gripping the dental profession. But that’s not necessarily a bad thing. In fact, I’ve never seen a better time to grow, expand and reinvent your dental practice- and we’d love to show you how.

In order to take big steps toward positive change, you don’t just need the right information; you also need a blueprint, real-world case studies of how others have effectively implemented the correct systems and a tangible, action plan for success.

Here are Just A Few of the Practice Building Strategies that we’ll Cover…

  • The tangible action steps to becoming a more effective and inspiring CEO of your dental practice
  • How to create a team culture that breeds cooperation, mutual respect and a common vision
  • How to get Overhead and Cash Flow to work in your favor and allow you to increase your personal income and forecast for future growth
  • How to greatly increase your new patient flow with a Real, Comprehensive marketing plan
  • How to convert your practice from a Staff Dependent to a Systems Dependent operation
  • How to Reactivate Lost Patients

Dental Success Summit 2017 Speakers


Introducing the All-Star Speaker Lineup featured at the Dental Success Summit 2017…


Dr. Mark Costes


dr mark costes

The Top Habits of Elite Dental Practices:
Operational Systemization

Dentistry can be a very stressful profession. The dentist/practice owner is expected to manage and lead a team of employees and run all aspects of the associated business while simultaneously providing exceptional dental care to patients who often have unrealistic expectations. The good news is that in most cases, income can exponentially increase and stress and work hours can significantly decrease with the addition of clearly defined protocols. His presentations uncover the importance of building a systems dependent versus a staff dependent practice and how creating the right foundational structure can lead to exponential growth in any practice.


In these content-rich presentations filled with “implementable” strategies, Dr. Mark Costes shares:

  • The top five reasons why dental practices underperform.
  • The process for redefining your organization’s foundational principles.
  • How to understand the elements of an effective Operation’s Manual and how to use it as a guide for increasing the effectiveness of each member on the team.
  • The skills required to assemble protocol sheets and accountability agreements that serve to decrease the chaos and improve the flow of any dental practice.
  • How to gain the formula for experiencing unprecedented growth and success in the new economy.
  • How to define the true organizational structure of your practice.
  • How to uncover hidden leadership potential and discover how cultivating this character trait can propel any practice to its highest potential.

Dr. Aaron Nicholas


dr aaron nicholas

Extreme Practice Efficiency:
How to Consistently Double Your Practice's Scheduled Production

Dr. Aaron Nicholas has been the owner, manager and lead dentist of Nicholas Dental Care in Burtonsville, MD since 1988. After graduation in 1987 from the University of Maryland Dental School, Dr. Nicholas founded his office and proceeded to build it up to a busy nine operatory practice. He and his staff have attended hundreds of hours of professional development courses, both clinical and non-clinical. Dr. Nicholas keeps abreast of current research of clinical and operational management practices and implements them within his own practice. He is a well regarded author and speaker to the dental profession and his topics include clinical and management efficiency in the dental office.


In his inspiring presentations, Dr. Nicholas will uncover:

  • The simple but often overlooked system for getting paid 100% of what your office produces.
  • The complete protocol for setting up an operatory the right way... quickly and efficiently-every time.
  • How to deliver predictable, painless and profound anesthesia.
  • How to complete a molar RCT/BU/PFM in less than an hour.
  • How to streamline your extraction process in less time for you, and less trauma to the patient.

Dr. Jason Lowry


Dental Success Summit

Maximizing Your Practice Profitability
Jason Lowry is a general dentist in Kingman, AZ. He has a passion for helping other dentists to find their niche in dentistry and capitalize on said niche. He is a Fellow of the International Congress of Oral Implantolgists. Dr. Lowry is the founder of Catalyst Dental, providing unique marketing strategies to attract dental patients.

Dr. Lowry will discuss:

  • Flood your practice with new patients that WANT treatment
  • Double your income by growing your practice through niche services
  • How to set yourself apart as the authority in your niche
  • Embracing the process that promotes and sells dentistry for you


Jake Conway


Dental Success Summit

The Prosperous Practice – A Sustainable Approach to Driving Profit
I started my career in Corp. America, working with a $180 Million+ Hospitality company analyzing financial statistics and reporting. Since starting my own company I have worked with 10+ industries and have seen many, many of the same mistakes made by business owners. I love working in the Dental industry and feel I can provide value to dental practices and owners alike.

Jake Conway is a Financial Analyst and consultant that works with many industries, but a heavy focus on Dentistry. Through his Corp. career Jake has obtained financial certifications and has accreditations through Villanova University.

Upon completion of this course, participants should be able to achieve the following:

  • Overhead objectives and understanding the numbers in your practice
  • Targets and areas of opportunity within your dental practice
  • Establishing budgets and the importance of tracking and reporting
  • The power of paying attention to the KPI’s within the dental industry

The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing education program. Although commercially available products are discussed, no financial arrangements exist between the manufacturers and the speaker.


Dr. Ben Kacos


Dental Success Summit

Creating a 5 Star Patient Experience
I would like to help you create an unforgettable patient experience that creates a lifetime loyal patient. I will teach you methods to increase the number of online reviews you have and the number of internal referrals that you have. I will discuss how to effectively communicate with your patients and how to increase case acceptance.

Dr. Ben Kacos graduated with a DMD degree from the Medical College of Georgia in 2011. Currently serving as the President-elect of the Northwest Louisiana Dental Association, Dr. Kacos is an active member of his local dental community. As a member of the Academy of General Dentistry, the American Academy of Cosmetic Dentistry and the Ark-La-Tex Academy of Dentistry, Dr. Kacos has furthered his dental knowledge pursuing hundreds of hours of continuing education annually. In addition to earning hours, Dr. Kacos enjoys lecturing on an array of topics related to practice management.

Dr. Kacos maintains a fee-for-service practice in Shreveport, Louisiana. He has been married to his wife, Marion, for 6 years and has two small children. When not pursuing dentistry, Dr. Kacos indulges in his passions: hunting, BBQ and spending time with his family.

Educational objectives:

  • Participants should have the ability to analyze their patient experience.
  • Participants should be able to implement systems that increase internal referrals.
  • Participants should be able to increase case acceptance.
  • Participants will gain knowledge of in house dental discount plans.
  • Participants will learn how to build trust with their patients.
  • Participants will learn how to effectively communicate with patients and present treatment.

Dr. Ben Kacos is the owner and operator of Explore Education CE.


Dr. Jason C. Campbell


dr mark costes

Survival of the Solo Practitioner: Finding New Frontiers
The Sole Practitioner and the fee for service practice, still the gold standard desire of dentists or just a pink Unicorn of the past? For years we have seen how the influence of dental Insurance Companies has pushed the "Fee for Service" practice into near extinction. Will escalating student loan debt and the rise of corporate dental business models bring an end to the future of the "Sole Practitioner". Finding new frontiers! Learn how to survive this new competitive insurance, corporate, era and extinction proof your practice by tapping into patient care that corporate dentistry and insurance based private practice can never compete with.

Dr. Jason C. Campbell, obtained a Doctorate of Dental Surgery Degree, graduating Magna Cum Laude from Virginia Commonwealth University in Richmond, Virginia. Upon graduation, he was the recipient of the Dentsply Caulk Award for Excellence in Prosthodontics.

He has completed extensive surgical and implant training as a Residency Graduate of the White Cap Institute and through the University of Southern California (USC) School of Prosthodontics, Periodontics & Oral Surgery continuing education programs. He is an Associate of DOCS Education/Sedation Dentistry and participates in the discipline of reconstruction philosophies created by the renowned Dawson Academy. He is a participating member of American American Academy of Cosmetic Dentistry and the International Congress of Oral Implantologists.

Dr. Campbell runs a fee for service general dental practice in Prescott Arizona focusing on treatment of complex care issues including reconstruction of patients faced with "Dental Demise", "Terminal Dentition", TMD, Chronic Facial Pain and Headaches. He is the founder of the Advanced Prosthetics Institute, a center for educating practitioners on principles to demystify complex care for the every day practice preventing and treating TMD, occlusal disorders, implant placement and reconstruction.


Upon completion of this course, participants should be able to achieve the following:

  • Recognition of the insurance impact on fee for service practitioners and the new threat of high student loan debt and corporate business models towards sole practitioners.
  • Understand the importance of defining your practice and the type of practitioner you need and want to be. Find your niche.
  • Finding new frontiers! Learn to recognize underserved patient groups requiring your skills
  • Understand the patient suffering from "Biofunctional Disorders";
  • How can preventive treatment of Biomechanical stress disorders of malocclusion drastically increase your bottom line.
  • Learn how patients with complicated dental disorders, bruxism, TMD, and headaches can drive your surgical, implant and reconstructive practice.

The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing education program. Although commercially available products are discussed, no financial arrangements exist between the manufacturers and the speaker.


Dental Success Summit 2017



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